Фотоотчётом называют отчёт о том, как размещен, поклеен, определённый рекламный материал на определённой рекламной поверхности определённой конструкции. Фотоотчёты выполняются в основном только для заказчиков рекламы, операторами или же независимыми специальными компаниями. Фотоотчёт должен содержать оригинальный, учетный номер каждой поверхности или конструкции, её адрес, и должны быть в электронном виде реже в виде напечатанных фотографий. По времени суток фотоотчёты различают на дневные и ночные. Ночные фотоотчеты служат, для того чтобы подтвердить работоспособность собственного освещения конструкций. По виду фотоотчёты могут быть как только инспекционные, так и панорамные фотографии, хотя зачастую фотоотчеты предоставляются и те, и другие.

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