Форматом конструкции называют физические размеры у отдельно взятой рекламной поверхности. Что касаемо нестандартного в формате наружной рекламы, это то что в отличие от заведенного правила из техник, первым указывают размер поверхностей по вертикали, а вторым соответственно по горизонтали. Размеры, как правило, указывают в метрах.


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